iRobot

Overview

FormatPage Grabber

PlatformDesktop + Mobile

EngineGreenSock

AgencyUndertone

Interactive product demo for iRobot Roomba. Users watch animated cleaning path visualizations, compare models side-by-side, and explore features like scheduling and auto-return. The demo approach works because Roomba's value proposition is hard to convey in static imagery.

Smart home products sell on capability, not aesthetics. The ad needed to demonstrate what the robot does, not just what it looks like.

How It Works

~2s

Hero

Roomba product shot animates in from below. iRobot logo and product name fade up. Clean, tech-forward background.

~4s

Demo

Animated cleaning path visualization shows the robot's intelligent navigation: mapping a room, avoiding obstacles, and ensuring full coverage.

Interactive

Compare

Model comparison cards for different Roomba tiers. Each card shows key differentiators: suction power, mapping, self-emptying, and price tier.

End State

Buy

Shop now CTA with model-specific retailer links. iRobot logo click-through to product page.

Engineering

Path Visualization

SVG path animation with GreenSock drawSVG-style reveal. The cleaning path draws itself across a room floor plan, showing the robot's coverage pattern.

Model Comparison

Side-by-side comparison cards with feature checkmarks per tier. GreenSock staggers card entrances and highlights differentiators.

Obstacle Demo

Animated robot icon navigates around furniture elements in the room layout, demonstrating sensor-based obstacle avoidance in real-time.

Tech-Forward Design

Clean lines, monospace accents, and geometric shapes. The design language mirrors iRobot's product aesthetics: precise, engineered, functional.

Engineering Decisions

"Smart navigation" is meaningless text. An animated path showing the robot mapping and covering a room makes the intelligence visible and impressive.

iRobot's lineup spans $200-$800. Users need to understand the tiers. Comparison cards help them self-select the right model and increase conversion.

Video can't be interactive. SVG paths can be drawn at runtime, paused, and replayed. The animation adapts to viewport size, unlike a fixed-resolution video.

Consumers understand their own floor plans. A room with furniture makes the cleaning demo relatable and grounds the technology in a real context.