LG OLED
Display technology showcase for LG OLED TV. Split-screen comparison tool, vivid color demonstrations, and pixel-level demos using the ad format itself as a quality proof point.
Overview
The challenge: prove OLED display quality inside a digital ad. I built a split-screen comparison tool where users drag a divider to see OLED vs. conventional side by side. The ad format itself becomes a proof point for the technology, with vivid color demos and feature cards using spring-eased GreenSock entrances.
Consumer electronics ads in this role needed to sell a visual experience through a visual medium: the format was the message.
How It Works
Immerse
Full-viewport vivid imagery fills the screen. LG logo fades in. The ad itself becomes the OLED display demo.
Compare
Split-screen comparison: OLED blacks vs. conventional LCD. The difference is self-evident on the user's own screen.
Specs
Product panels slide in with key specs: pixel dimming, infinite contrast ratio, color gamut coverage. Each panel animates independently.
Shop
Buy now CTA with retailer links. LG logo click-through to product page.
Engineering
Color Demonstration
Full-bleed imagery chosen specifically for color range: deep blacks, vivid reds, subtle gradients. The content strategy IS the technology proof.
Split-Screen Compare
CSS clip-path divides the viewport into OLED and conventional halves. GreenSock animates the divider position so users can drag to compare.
Spec Panels
Feature cards with icon, metric, and description. GreenSock staggers entrance from the edge with spring easing for a premium, playful feel.
Image Optimization
All imagery compressed with quality-preserving algorithms: the ad is selling visual fidelity, so compression artifacts would undermine the message.
Engineering Decisions
Showing a TV on a shelf is a photograph. Filling the user's screen with OLED-quality imagery lets them experience the technology directly.
Side-by-side is more convincing than sequential. The human eye compares contrast instantly when both samples are visible.
Most ads optimize for load speed at the cost of quality. An OLED display ad with JPEG artifacts would be counterproductive: quality IS the message.
Consumer electronics buyers are closer to purchase than automotive. Direct retailer links shorten the funnel from "impressed" to "purchased."
Project stack
More projects
Microsoft
Enterprise tech campaign with multi-product feature showcase and interactive demo mechanics
Garmin
GPS product showcase with outdoor activity demos, route visualization, and fitness tracking highlights
iRobot
Interactive product demo for Roomba with cleaning path visualization, model comparison, and feature breakdown