I'm Jeff Liu — creative operations leader and full-stack engineer.

Creative operations leader and full-stack engineer with 12+ years building scalable workflows, production systems, and process automation across agency and in-house creative environments. Currently architecting end-to-end content production pipelines powered by AI — from intake and prioritization through multi-channel delivery — managing high-volume creative output across multiple brands.

Deep experience at Zeta Global and its creative studio (Undertone), Interactive Brokers, and Fluent. I combine operational rigor with hands-on AI expertise to build systems that help creative teams deliver faster with higher quality.