About me

Jeff at Lake Tahoe during sunset

Story

Over a decade building production systems at the intersection of media, data, and engineering. Started at Zeta Global and Perion, shipping programmatic creative infrastructure for Fortune 500 brands including Apple, Disney, and American Express.

At Zeta Global, built the responsive template system and trained an offshore team that drove a 1,000% increase in campaign revenue. At Perion, nominated for Best Creative Execution at the Digiday Awards.

Right now I'm building Trending Society, an AI-native publication running on infrastructure I designed from scratch (95 durable async tasks, 365+ MCP tools, and 23 platform integrations). A major part of the mission of Trending Society is using it as a vehicle so kids don't get left behind. I was also just accepted to the Runway Builders program, where I am building real-time AI tutors for AI education.

In my free time, I like discovering open-source tools and integrating them into my infrastructure to keep costs down while I experiment with the constantly evolving journey in AI.

When I'm not coding, I ride bikes, volunteer with a local food distribution project, and play piano when I can.

Favorite movies

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My stack

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