About me
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I've spent over a decade building production systems at the intersection of media, data, and engineering. Started at Zeta Global and Perion, shipping programmatic creative infrastructure for Fortune 500 brands including Apple, Disney, and American Express. Built the responsive template system and trained an offshore team that drove a 1,000% increase in campaign revenue. My work was nominated for Best Creative Execution at the Digiday Awards.
Right now I'm building Trending Society — an AI-native publication running on infrastructure I designed from scratch. 95 durable async tasks, 365+ MCP tools across 23 platform integrations, 800+ sources processed daily. It's my lab for everything I build professionally.
When I'm not coding, I ride bikes, volunteer with a local food distribution project, and play piano when I can.
Favorite movies
- The Dark Knight
- Home Alone
- Mission Impossible Franchise
- Rain Man
- Top Gun Maverick
- The Shawshank Redemption
Music artists
- Sultan + Shepard
- Gregory Alan Isakov
- Lane 8
- J Balvin
- Blink-182
My stack
Currently building
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Latest writing
Read allHow I Built a Publishing Stack for AI Search
People are finding things through ChatGPT and Perplexity instead of Google. I built a pipeline that handles the optimization for that automatically — here's how it works.
Apr 25, 2026Building Systems, Then 10x the Output
At Zeta Global, my team gave me room to figure things out. I tried to do the same for the people who came after me — from responsive templates to training engineers across time zones.
Apr 25, 202645 Rule Files Were Making My AI Worse
I had 45 rule files telling my AI how to behave. The output was getting worse, not better. Then I measured — 170KB of context loaded per session. Here's what happened when I deleted half of them.
Apr 11, 2026