Creative Developer · Undertone

Case studies

Garmin vívoactive takeover ad unit

OMMA 2017 finalist

Garmin vívoactive

As the creative developer at Undertone, I built the vívoactive takeover. The watch drops into the page, then the face shows a real runner's distance from the last 24 hours.

It beat the campaign benchmarks.

Role
Creative Developer
Client
Garmin
Format
Page Grabber
Agency
Undertone
OMMA 2017 finalist ↗
New York Lottery Champions of Cash ad units

OMMA 2017 finalist

Champions of Cash

For the Lottery's Champions of Cash, I built two units at Undertone: coins scattered across a basketball court, and a mobile 360 that pans across four arenas. A Facebook Canvas retarget closed the loop on buying a ticket.

The three hit the Lottery's numbers.

Role
Creative Developer
Client
NY Lottery
Format
Cross-platform
Agency
Undertone
OMMA 2017 finalist ↗

Get in touch

From idea to production systems for sales, product, design, creative, and engineering. I ship end to end without handing over the vision to get the work done.

jliu@trendingsociety.com